Effective e-commerce is more than simply implementing a shopping cart application and selling your products online. It is conceptualizing a plan that makes sense for your overall business goals, creating a realistic strategy to execute the plan based on the competitive marketplace among other factors, designing all the appropriate components of the business, selecting or developing required software, implementation, operations and marketing.
If your business is new with e-commerce, it is in your best interest to select a partner that not only knows the ropes but has a successful track record that is verifiable. There are many vendors that can easily be brought up with a search in the Internet, each offering a complete turnkey system to e-commerce. However, it is important that you realize that as with many things in the Internet, it is very easy to make claims. A verifiable track record speaks volumes about the ability of a vendor to carry out its claims, and you should most certainly check these.
How long has the vendor been in existence? Don't just accept the veracity of an e-mail or telephone response. There are publicly-available resources on the Internet to quickly determine the inception of a business. How many clients and are there any of significant stature in their respective marketplaces? Some amount of surfing through the web will say a lot about the vendor. What do the clients say about the vendor? Direct contact with clients for referrals will help, and information exchanged in Internet forums will be even more telling.
There are questions that a prospective client needs to ask about a vendor who will be entrusted with implementing e-commerce. The bottom line is the question on the likelihood the vendor will successfully implement e-commerce and improve profitability for the client. There are signs to look for including: Professionalism, integrity, proficiency, record.
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